This is a socially connected world. Your engagement with customers can happen anytime and anywhere. Microsoft Social Engagement positions strong social tools in the arms of your sales, marketing and service teams. It empowers them to connect on social media with prospects, customers and partners. This can happen right within Dynamics CRM or as a standalone App. You can gain a real understanding of sentiment about your business. You can find social insights about your brand, products and services.
Key Benefits
Listen Everywhere: Listen everywhere and comprehend how netizens – your prospects, customers, society – people truly feel about your business and how you fare compared to your competitors.
Analyze Sentiment: Analyze Sentiment to determine your share of voice across social channels and know who your key influencers are. Sentiment analysis. You can determine your stake of voice across social channels and discover who are the key influencers
Drive Engagement: Drive Engagement to foster conversations about your brand and gain insight to shape your messaging and sales strategy more effectively.
Key Capabilities:
Social Listening: Listen to what people are saying around the world on social channels and in news syndication. Know who your key influencers are and stay informed with alerts about trending topics.
Listen to what people are saying around the world in 20 languages across Twitter, Facebook, Blogs, Videos, news syndication and custom sources via RSS. Know who your key influencers are and stay informed with alerts about trending topics.
Listen and analyze to custom sources via RSS
Social Center: Publish posts from Twitter and Facebook, including multimedia content. Look up Twitter author profile for more insights
Intelligent Social: Gain more insights at a glance with rich analytics including share of voice, location, and tag cloud visualizations. Microsoft's unique sentiment analysis uses a machine learning model to evaluate keywords in posts to determine whether they are positive, negative, or neutral. Automatically detect intention in social posts and route them as cases or leads into CRM. |