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Microsoft Dynamics Marketing


It’s about marketing smarter

Microsoft Dynamics Marketing is an integrated solution in Dynamics CRM. It is a solution to manage marketing resources for operations, planning, execution and analytics across various channels and touch points – traditional, voice, social, digital, SMS and email.

Build brand. Engage one to one. Demonstrate impact.

Build Brand - Deliver consistent, compelling experience across customer touch points - Align branding, and plan across internal and external resources.

Engage One-to-One - Personalize engagement via targeted, multistage campaigns - Deliver targeted, relevant content at the right time.

Demonstrate Impact - Manage marketing operations across internal and external teams - Understand marketing ROI and impact on pipeline and revenue.

It is given that the world is changing. This change impacts the way organizations need to keep an engagement. Majority of the customers are more than half way through the purchasing cycle before they even involve the sales and marketing people. When customers reach out, sales and marketers, now more than ever, must be there at every moment, step or phase of the buying process.

It’s a CRM marketing solution, the “Microsoft Dynamics Marketing”, which brings your marketing vison to life. It allows you to plan, execute and measure campaigns across customer touch points and channels, from start to finish. In real time, across channels you can engage customers one on one, build the sales pipeline and show the impact of your marketing investments.

Marketing resource management

Dynamics for Marketing is a single platform - for Integration of marketing planning, budgeting and execution, for tracking across all channels including, traditional, voice, social, digital, SMS and email, for managing projects, digital assets, workflows and approval processes across length and breadth of your team, and various other departments and agencies.

Microsoft Dynamics 365


Microsoft Dynamics 365

MS Dynamics CRM

Marketing Automation

Social Engagement



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Multichannel campaigns

You can engage your customers with customized and personalized multichannel marketing campaigns. MS Dynamics “Visual Campaign Designer”, in a single window, across multiple channels - traditional, social, digital, SMS and email, with drag and drop functionality.

In a visual editor, effortlessly your team can design, test and launch contextual, customized, personalized marketing campaigns, both email and SMS. Marketers can test email campaigns on multiple type of devices to ascertain the most effective one.

Lead management and scoring

You can give impetus to increasing sales-ready leads with advanced lead management and lead scoring capability. You can deliver personalized and customized content and offers, with multistage trigger-based nurture programs, which will increase prospect interest exponentially. Integrate your sales and marketing funnel to serve sales better.

Sales and marketing collaboration

Strengthen your marketing and sales synergies by providing sales teams with visibility into the marketing calendar, and provide actionable input. Sales can now get more insights into campaigns and targeting. And both sales and marketing can share the same view of the customer journey.

You can provide sales teams with access and visibility into the marketing calendar and provide actionable input, which will strengthen your sales and marketing synergies. Sales can now get more insights into campaigns and targeting. It becomes possible to share the same view of the customer journey to both sales and marketing.

Social marketing

Through embedded and contextual social tools, you can connect with your customers and prospects. You can measure campaign performance and impact, and track your share of voice across social channels, such as YouTube, Twitter and Facebook. You can track and oversee your global sentiment and brand presence.

Marketing intelligence

You can get a true view of your return on investment (ROI) by measuring pipeline and revenue across every marketing investment made. Your marketers will be empowered with access to data through personalized role-based dashboards. This helps them to quickly judge performance by getting clear overview of marketing results. You give marketers familiar tools, including Excel and Power BI, for real-time reporting. Reporting is made easy.


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